telling your story

The content you produce based on your story is your most valuable asset to sponsors. It’s worth more than the decals on your kart, helmet, trailer, the patch on your suit, and the presence on your website. The better you are at telling your story the more valuable it becomes. EVERY company runs out of things to say online as the frequency of content required is so high. They need to say something daily to keep people engaged with their brand. Your story can provide a framework of consistent high quality content which they will happily pay for. 

IDEAS

Knowing what to talk about is arguably the hardest thing to do. That’s why sponsors are willing to pay for it. To make this easy for you, this section will be consistently updated with ideas that you can use. 

HARDWARE

Having the right hardware to capture content ups the production value dramatically. Higher quality content produces more engagement allowing you to charge more. 

SOFTWARE

Spending a little time editing your captured content can make a big difference in quality. This section provides tools that will allow your story to shine.

ideAs

Your content should be viewed through two different lenses:

  1. Your everyday story that you tell to your audience. 
  2. Your story built into a campaign that supports a sponsor’s story. 

The ideas below support your everyday story which will help grow your audience and show potential sponsors the quality of content you can produce. During the proposal phase of a sponsorship conversation is when you develop a campaign that supports the sponsor’s story.

Content Ideas
  • Origin Story
    • 1st time driving a kart
    • 1st time racing in a competition
    • 1st podium
    • 1st championship
  • EOY Racing Recap video (GoPro footage) tell the story of each race (show emotion clip and of each race) – 1 (min)
  • EOY Sponsors Thank You video. 1 video per sponsors.
  • A video recap of the past season’s strategy & goals.
  • Video of upcoming seasons strategy and goals.
  • What number was your favorite race and it’s number out of all races. F1 1000 race format.
  • TBT (Throw Back Thursdays) – highlight a great moment from your past.
  • Off Season Activities
    • Vacation
    • Other sports
  • Workout Routine – capture one exercise weekly showing what you’re improving on.
  • Helmet Design – highlight your new lid! Helmets make for great photos as the designs are always eye catching.
  • Birthday
    • Capture special birthday activity or gift.
    • Another year of seat time under your belt. 
    • Thank you video for all the birthday wishes received. 
  •  Walking the track
    • Overall pic of walking the track
    • Highlight certain areas and corner you’re paying closer attention to and why
  • Simulator training
    • What classes and tracks are you practicing and why?
  • Upcoming race – build the hype!!
  • Race Day
    • Good Morning!
    • How did practice go?
    • How did qualifying go?
    • How did prefinal go?
    • How did the final go?
    • Podium pics!!
  • Race day recap
    • highlight GoPro real.
    • What did you learn from the race?
  • Standing still start. Stand behind kart and capture them taking off. Can use this for “let’s get this week started” posts.
  • If you find a quote you love, overlay it on a picture of you.
Content Capture Tips & Tricks
  • Since Karts are low to the ground getting down low when taking a pic or video captures some great shots.
  • If there’s dialog in the video, always try to use the external mic. It increases the quality by a 100% with no extra effort. 
hArdwAre
t

ULANZI ST-07 Phone Tripod Mount with Cold Shoe Mount for Microphone

Compatible with all smartphones. Combine this with the tripod and microphone below to have a small portable rig that’s easy to use at the track.

ULANZI ST-07 Phone Tripod Mount with Cold Shoe Mount for Microphone

t

Compatible with all smartphones. Combine this with the tripod and microphone below to have a small portable rig that’s easy to use at the track.

b

ULANZI MT-08 Extension Pole Tripod

Easy to hold and doesn’t take up a lot of space. Can be extended if needed.

ULANZI MT-08 Extension Pole Tripod

b

Easy to hold and doesn’t take up a lot of space. Can be extended if needed.

microphone

Movo VXR10 Universal Video Microphone

This makes a HUGE difference in quality and should be the first thing you buy. Use this in combination with your smartphone. 

Movo VXR10 Universal Video Microphone

microphone

This makes a HUGE difference in quality and should be the first thing you buy. Use this in combination with your smartphone. 

8

GoPro Hero 8

Great stabilization producing smooth on track video.

The 64GB card in this bundle provides 1 hour of recording at 1440p @ 60fps providing a nice wide angle and slow motion playback if needed. The camera does burn through batteries and having two additional ones makes life on race day much easier.  

GoPro Hero 8

8

Great stabilization producing smooth on track video.

The 64GB card in this bundle provides 1 hour of recording at 1440p @ 60fps providing a nice wide angle and slow motion playback if needed. The camera does burn through batteries and having two additional ones makes life on race day much easier.  

7

GoPro Hero 7

Great stabilization producing smooth on track video. Lower cost than Hero 8.

The 64GB card in this bundle provides 1 hour of recording at 1440p @ 60fps providing a nice wide angle and slow motion playback if needed. The camera does burn through batteries and having two additional ones makes life on race day much easier.  

GoPro Hero 7

7

Great stabilization producing smooth on track video. Lower cost than Hero 8.

The 64GB card in this bundle provides 1 hour of recording at 1440p @ 60fps providing a nice wide angle and slow motion playback if needed. The camera does burn through batteries and having two additional ones makes life on race day much easier.  

max

GoPro Hero Max

360 camera that can capture every angle of the entire race. Never miss a touch between you and a competitor.

This camera burns through a ton of memory. Highly recommend buying a 128GB or 256GB card. 

** You’ll need the GoPro app and a decent smartphone/tablet to edit the footage from this camera. 

GoPro Hero Max

max

360 camera that can capture every angle of the entire race. Never miss a touch between you and a competitor.

This camera burns through a ton of memory. Highly recommend buying a 128GB or 256GB card. 

** You’ll need the GoPro app and a decent smartphone/tablet to edit the footage from this camera. 

fmount

Roll Bar Mount compatible with GoPro cameras

Mount for the front fairing of your kart. Bottom half not needed. 

Roll Bar Mount compatible with GoPro cameras

fmount

Mount for the front fairing of your kart. Bottom half not needed. 

ram

RAM Mount ATV/UTV Strap Clamp Roll Bar Mount

Mount to seat strut to get a great view of feet and hand movements during a race. 

RAM Mount ATV/UTV Strap Clamp Roll Bar Mount

ram

Mount to seat strut to get a great view of feet and hand movements during a race. 

extend

RAM® Double Socket Arm with Dual Extension and Ball Adapter

Use this in combination with the mount above to extend length for better views of your pedals and steering wheel. 

RAM® Double Socket Arm with Dual Extension and Ball Adapter

extend

Use this in combination with the mount above to extend length for better views of your pedals and steering wheel. 

softwAre
snapseed-features

Snapseed without any doubt is one of the very best Photo Editing Application out there. If you are a person who is not very well convinced with the features available in basic editing software as well as would not like to dive in the complexities of a more professional photo editing tool. Then the SNAPSEED app is just the perfect tool for you.

stephén huneycutt

mAnAging pArtner

A marketing expert who loves racing with a background in experiential marketing and motorsports sponsorships. Stephén has supported NASCAR teams, FIA Formula E, and top 20 Fortune 500 companies. An avid supporter of his oldest daughter’s racing program, and his youngest daughter’s dancing, Stephén puts family above all else. He enjoys being at the track and coming up with new ideas. 

ben stAgg

pArtner

An entrepreneur who has launched three successful businesses. Ben’s favorite thing to do is finding the sweet spot for a company, team or product and communicating the how, where and why it exists. He believes that business is not just either transactional or relational, but that it can be both and often does best when it finds that sweet spot. Ben enjoys spending time on his farm with his family, smoking briskets, taking care of their horses, and solving problems.

shAnnon huneycutt

vp business development

With nine years of teaching experience, Shannon has a strong background in working with and understanding youth drivers. Her ability to bring out the best in youth drivers on and off the track makes her invaluable to YABA. Shannon’s love for motorsports started when she attended her first NASCAR race and grew deeper when she started coaching her daughter in karting. She enjoys being at the track and keeping everything on schedule as she is also a certified KonMari consultant.

Our

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Team

Stephén Huneycutt

Managing Partner

A marketing expert who loves racing with a background in experiential marketing and motorsports sponsorships. Stephén has supported NASCAR teams, FIA Formula E, and top 20 Fortune 500 companies. An avid supporter of his oldest daughter’s racing program, and his youngest daughter’s dancing, Stephén puts family above all else. He enjoys being at the track and coming up with new ideas. 

Ben Stagg

Partner

An entrepreneur who has launched three successful businesses. Ben’s favorite thing to do is finding the sweet spot for a company, team or product and communicating the how, where and why it exists. He believes that business is not just either transactional or relational, but that it can be both and often does best when it finds that sweet spot. Ben enjoys spending time on his farm with his family, smoking briskets, taking care of their horses, and solving problems.

Shannon Huneycutt

VP Business Development

Shannon’s nine years of teaching experience provides a strong background in getting kids to achieve their best. Her ability to get young athletes in the right frame of mind before competing is invaluable to success on the track. Shannon’s love for motorsports started when she attended her first NASCAR race and has grown from her husband’s affiliation with a NASCAR team as well as Formula E and most importantly her daughter’s racing.

Our

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s2

Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development

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Advisors

Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development

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