Helping

Brands

tell their story through youth motorsports

the new normal

With sports being shutdown and $10B in sponsorship value needing to be made up, this is a unique time in sports sponsorships. When sports do slowly reopen to a fanbase that’s nervous of attending packed stadiums,  the value of onsite and physical property assets will be lowered. This is the new normal. How do you adjust?

The Problem: COVID-19 has you evaluating all of your sponsorship spends and you’re looking to lower costs and increase efficiency.

Solution: Our marketing channel is unique, low cost, and high efficiency. It combines youth, motorsports, and online content. 

The Problem: You want to increase your social, digital, and branded integration as those channels are still in effect.

Solution: We specialize in online content campaigns that are not affected by the lockdown providing less risk to contract fulfillment.

A chAnnel to the next generAtion

A marketing channel of competitive Karters producing online content around their racing story.

I started racing go-karts. And I love karts. It’s the most breath taking sport in the world. More than F1, indeed, I used to like it most.

Ayrton Senna (Champion F1 Driver)

Karting is the fastest growing form of motor sports in the U.S. and is massively popular globally. With roughly 100,000 Karters in the US,  drivers consist of all age groups ranging from seven years old to retirement. The sport sees competitors of both genders and is truly something for the whole family to enjoy.

For many competitors it is a serious stepping-stone towards a professional racing career. Our channel is focused on the youth competitors, ages seven to fifteen, who are actively pursuing a racing career with their parents support.  Most current Formula-1, NASCAR, and IndyCar drivers started in karting with many continuing to kart to stay sharp physically and mentally. With its comparably low cost, it is where competitors learn the basics of competitive racing, vehicle setup, engine tuning, etc.  All of this while having a whole lot of fun. 

Karting is the fastest growing form of motor sports in the U.S. and is massively popular globally. With roughly 100,000 karters in the US,  drivers consist of all age groups ranging from seven years old to retirement. The sport sees competitors of both genders and is truly something for the whole family to enjoy.

For many competitors it is a serious stepping-stone towards a professional racing career. Our channel is focused on the youth competitors, ages seven to fiveteen, who are actively pursuing a racing career with their parents support.  Most current Formula-1, NASCAR, and IndyCar drivers started in karting with many continuening to kart to stay sharp physically and mentally. With it’s compariably low cost, it is where competitors learn the basics of competitive racing, vehicle setup, engine tuning, etc.  All of this while having a whole lot of fun. 

With traditional team sports, parent involvement typically consists of dropping off their kids at the beginning of the night for practice, picking them up when practice is over, and cheering at their games. With karting, parents and kids are teammates every step of the way. They learn to work together to solve problems and achieve their goals of faster lap times, better handling, and improved race craft. No other sport opens communication between parents and kids as much as karting.

Memories are constantly being made starting from the drive to the track, which for some can be a multi day affair, to the drive home. Karting is about making those lasting memories and friendships with people who share a similar love of motorsports. A community who support each other off the track to allow everyone to be on the track. One big, happy family with camaraderie and respect between all.

With traditional team sports, parent involvement typically consists of dropping off their kids at the beginning of the night for practice, picking them up when practice is over, and cheering at their games. With karting, parents and kids are teammates every step of the way. They learn to work together to solve problems and achieve their goals of faster lap times, better handling, and improved race craft. No other sport opens communication between parents and kids as much as karting.

Memories are constantly being made starting from the drive to the track, which for some can be a multi day affair, to the drive home. Karting is about making those lasting memories and friendships with people who share a similar love of motorsports. A community who support each other off the track to allow everyone to be on the track. One big, happy family with camaraderie and respect between all.

chAnnel traits

The costs for motorsports sponsorships at the highest levels easily get into the 7 – 9 figure range. These are massive numbers. Our channel of motorsports athletes comes in at a fraction of the cost, starting at $5K. 

We know that continually producing engaging online content is a pain point for brands. Our channel helps alleviate this pain by producing campaigns based on stories of passion, grit, excitement, youth, and racing. We check all the boxes of engaging content.

All of our drivers and families have been vetted via a face to face interview. We understand that trusting your brand to a young athlete requires confidence in the entire team’s online behavior. All of our drivers have an active social media channel and a website meeting our quality standards. 

We conduct a driver’s interview and produce a Persona Summary for each of our drivers to identify drivers whose personal brands aligns with yours. This allows us to build an authentic campaign with a story that elevates your brand. 

Our channel can be scaled locally, regionally, nationally, and globally. If you’re introducing a product or service into a new region we can provide a targeted campaign. 

Our channel serves two demographics: youth Karters ages 8 – 15 and their parents ages 25 – 55 with an average household income of $165K USD. Our channel introduces your brand at a young age providing longevity in brand loyalty while also tapping into a demographic with significant purchasing power.

The costs for motorsports sponsorships at the highest levels easily get into the 7 – 9 figure range. These are massive numbers. Our channel of motorsports athletes comes in at a fraction of the cost, starting at $5K. 

We know that continually producing engaging online content is a pain point for brands. Our channel helps alleviate this pain by producing campaigns based on stories of passion, grit, excitement, youth, and racing. We check all the boxes of engaging content.

Our channel can be scaled locally, regionally, nationally, and globally. If you’re introducing a product or service into a new region we can provide a targeted campaign. 

All of our drivers and families have been vetted via a face to face interview. We understand that trusting your brand to a young athlete requires confidence in the entire team’s online behavior. All of our drivers have an active social media channel and a website meeting our quality standards. 

Our channel serves two demographics: youth Karters ages 8 – 15 and their parents ages 25 – 55 with an average household income of $165K USD. Our channel introduces your brand at a young age providing longevity in brand loyalty while also tapping into a demographic with significant purchasing power.

We conduct a driver’s interview and produce a Persona Summary for each of our drivers to identify drivers whose personal brands aligns with yours. This allows us to build an authentic campaign with a story that elevates your brand. 

Contact us to learn more about our drivers and the campaigns we can produce for your brand.

yABA driver portfolio

mAdison
huneycutt

Age:

10

clAss:

briggs cAdet

country:

usA

Ayden
young

Age:

10

clAss:

mini swift

country:

usA

mAthew
bAsso

Age:

10

clAss:

cAdet 12

country:

Aus

Ashton
repsold

Age:

11

clAss:

mini rok

country:

zAf

Andre
lAfond

Age:

18

clAss:

125cc Senior

country:

usA

* Pre Covid-19 Racing Footprint | Schedules Currently Adjusting

stephén huneycutt

mAnAging pArtner

A marketing expert who loves racing with a background in experiential marketing and motorsports sponsorships. Stephén has supported NASCAR teams, FIA Formula E, and top 20 Fortune 500 companies. An avid supporter of his oldest daughter’s racing program, and his youngest daughter’s dancing, Stephén puts family above all else. He enjoys being at the track and coming up with new ideas. 

ben stAgg

pArtner

An entrepreneur who has launched three successful businesses. Ben’s favorite thing to do is finding the sweet spot for a company, team or product and communicating the how, where and why it exists. He believes that business is not just either transactional or relational, but that it can be both and often does best when it finds that sweet spot. Ben enjoys spending time on his farm with his family, smoking briskets, taking care of their horses, and solving problems.

shAnnon huneycutt

vp business development

With nine years of teaching experience, Shannon has a strong background in working with and understanding youth drivers. Her ability to bring out the best in youth drivers on and off the track makes her invaluable to YABA. Shannon’s love for motorsports started when she attended her first NASCAR race and grew deeper when she started coaching her daughter in karting. She enjoys being at the track and keeping everything on schedule as she is also a certified KonMari consultant.

Our

stephen1
Ben
s2

Team

Stephén Huneycutt

Managing Partner

A marketing expert who loves racing with a background in experiential marketing and motorsports sponsorships. Stephén has supported NASCAR teams, FIA Formula E, and top 20 Fortune 500 companies. An avid supporter of his oldest daughter’s racing program, and his youngest daughter’s dancing, Stephén puts family above all else. He enjoys being at the track and coming up with new ideas. 

Ben Stagg

Partner

An entrepreneur who has launched three successful businesses. Ben’s favorite thing to do is finding the sweet spot for a company, team or product and communicating the how, where and why it exists. He believes that business is not just either transactional or relational, but that it can be both and often does best when it finds that sweet spot. Ben enjoys spending time on his farm with his family, smoking briskets, taking care of their horses, and solving problems.

Shannon Huneycutt

VP Business Development

Shannon’s nine years of teaching experience provides a strong background in getting kids to achieve their best. Her ability to get young athletes in the right frame of mind before competing is invaluable to success on the track. Shannon’s love for motorsports started when she attended her first NASCAR race and has grown from her husband’s affiliation with a NASCAR team as well as Formula E and most importantly her daughter’s racing.

Our

stephen1
Ben
s2

Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development

stephen1
Ben
s2

Advisors

Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development