About

Youth Athlete Branding Agency (YABA) provides creative services focused on supporting youth motorsport athletes with branding, marketing, and sponsorship acquisition resources, allowing them to further their driving career.

For young motorsports athletes looking to elevate their racing careers to the next level, understanding the impact of branding and sponsorship can be just as critical in becoming a complete asset to a race team as improving the equipment, escalating training and coaching, and accumulating driver experience.

Services

Combining decades of experience in professional motorsports, brand building, and experiential marketing, the YABA team has put together a set of the most important branding elements and tools to help driver’s take the next step in their racing programs.

Branding Media Kit

Driver Interview
Informational Interview To Help Tease Out Your Driver’s “Who” And “Why”
Hero Video
Two Minute Video Showcasing Their Talent And Personality In Dynamic Environments
Social Media Setup
Using The Persona Summary, Identify Social Channels That Provide Maximum Exposure And Impact To Target Partners
Website
Help Tell Your Driver’s Story In The Most Authentic, Compelling, And Authentic Way
Sponsorship Outreach
Themed Introduction Letter, Suited To Your Driver’s Personality, To Break The Ice With Potential Sponsors And Partners
Sponsorship Proposal
Professionally Crafted Proposal Written In A Format That Is Actionable By The Various Groups Within Your Sponsor’s Organization

National Level Info

2020 United States Pro Kart Series Tentative Schedule

March 26-29: Ocala Gran Prix – Ocala, Florida
June 18-20: GoPro Motorplex – Mooresville, North Carolina
July 16-19: New Castle Motorsports Park – New Castle, Indiana
TBA: Potential Fourth Event

Round 1/2January 10-12, 2020Homestead
Round 3/4February 7-9, 2020Homestead (Reverse)
Round 1/2March 13-15WinterNationalsEastern Venue
Round 3/4May 1-3SpringNationalsVenue TBA
Round 5/6August 7-9SummerNationalsNew Castle
 November 18-22SuperNationalsLas Vegas
Round 1/2March 13-15WinterNationalsEastern Venue
Round 3/4May 1-3SpringNationalsVenue TBA
Round 5/6August 7-9SummerNationalsNew Castle
 November 18-22SuperNationalsLas Vegas

TBA

TBA

Charity Race

Charlotte, NC

team@youthaba.com

Get In Touch

Our

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Team

Stephén Huneycutt

Managing Partner

A marketing expert who loves racing with a background in experiential marketing and sponsorships. Stephén has supported NASCAR teams, FIA Formula E, and top 20 Fortune 500 companies. An avid supporter of his oldest daughter’s racing program, and his youngest daughter’s dancing, Stephén puts family above all else. He enjoys being at the track and coming up with new ideas. 

Ben Stagg

Partner

An entrepreneur who has launched three successful businesses. Ben’s favorite thing to do is finding the sweet spot for a company, team or product and communicating the how, where and why it exists. He believes that business is not just either transactional or relational, but that it can be both and often does best when it finds that sweet spot. Ben enjoys spending time on his farm with his family, smoking briskets, taking care of their horses, and solving problems.

Shannon Huneycutt

VP Business Development

Shannon’s nine years of teaching experience provides a strong background in getting kids to achieve their best. Her ability to get young athletes in the right frame of mind before competing is invaluable to success on the track. Shannon’s love for motorsports started when she attended her first NASCAR race and has grown from her husband’s affiliation with a NASCAR team as well as Formula E and most importantly her daughter’s racing.

Our

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Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development

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s2

Advisors

Stephén Huneycutt

Managing Partner

Ben Stagg

Partner

Shannon Huneycutt

VP Business Development